That’s not news to most people.
We all know that drinking a certain soda will not give you more friends or driving a certain car will not make you happier. (You can be miserable driving a Bugatti.)
So how is it that we all fall prey to a certain amount of their brainwashing?
It is repetitive exposure. They bombard us with a product or campaign over and over until it finally sinks into our brain. For example, how many times have you started to purchase a product or service and went with a company just because you had “heard of it” before?
We feel comfortable doing business with companies we feel we know. That’s why big companies keep getting bigger. We want to use who or what everyone else is using. On some level we feel there is security in numbers. Even in shopping.
But what does this have to do with advertisers lying?
For one thing, advertisers try to sell us things we don’t need. Period.
Here are a few thoughts for consideration:
- You don’t need a new phone (latest model) when yours works fine.
- Your don’t have to get a new car because your sister/friend/neighbor got one.
- Having more “stuff” doesn’t make you the winner.
- Nobody really cares how much your watch/purse/shoes/golf clubs cost.
The bottom line is: More is not better. It’s just more.
In fact, “more” gets a lot of people in trouble. More debt, more stress, etc.
But what does it do to advertisers when we decide to stop buying more of their products? It costs them money, of course. So what do they do in return? Advertisers lie. Some more.
They need us to keep buying so they can keep making money. And they will make you feel left out if you don’t purchase their product. They will pressure you into spending money you shouldn’t.
In my opinion, they really showed how low they could go when they started advertising directly to children. What person can market unhealthy foods and brain dampening toys to little kids and still sleep at night?
Don’t fall prey to their pressure. You are the boss of you. And you know what you need…..and what you don’t.
Don’t clutter you home or your life.